To be introduced by Laura Mercer, Director, Finance.
Purpose: To provide the Finance and Audit Committee with options relating to the creation of a sponsorship policy and strategic plan.
Recommendation: That the Finance and Audit Committee recommend that Council take a three (3) phase approach to creating a sponsorship policy and strategic plan as follows:
- Phase 1 – Issue a Request For Proposals to:
- Conduct a feasibility study/inventory asset valuation
- Phase 2 – Issue a Request For Proposals to:
- Develop or update sponsorship/advertising/naming policy
- Develop sponsorship strategic plan
- Phase 3 – Implement sponsorship program